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Just logged on to the site, and I noticed a curious new link at the top of the page. What does it mean?

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And if you want to wear a hat, go to your user profile, click on the hats link below your other user info (under the helpful flag counter), and select a hat from the popup.

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It means, it's time for HATS!

The Winter Bash is a promotion, where doing common tasks throughout the community can earn you special gifts. It you click the Winter Bash link at the top of the page.

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A popup window will open, which lets you view all the hats you've earned.

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From here you can click the Winter Bash link, which will take you to a page where you can learn more about how to earn hats.

If you don't like, don't want to look at, or just plain can't stomach hats. Clicking the i hate hats link will make known your hatred of hats, and you will not have to see them ever again (at least not on a StackExchange site).

So get out there asking, answering, voting on, and reviewing questions. See how many hats you can earn.

To Wear A Hat

Once you've earned a hat, or 5. You can wear the hat proudly upon your Gravatar, simply by selecting it from your user profile page.

During Winter Bash, you'll notice a new item in the stats area of your user profile labeled Hats.

User Profile Stats

Once you have a hat, click the link and a dialog will open.

Hat Selection Dialog

Simply select the hat you'd like to wear, and close the dialog. You'll notice (usually after a refresh), that your Gravatar is now sporting the new hat.

Good luck, and may the hats be with you.

For more information, check out the official StackExchange Blog article.

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