I think most of the current 158 users are DIYers. That is fine, but I became worried when I started to see responses like this:
Unless you have the tools and knowledge, let the pros handle this one. I don't think this is really a diy project, there is a reason the installation cost is so high. —Answer 342
Although it may be true that installing an air conditioner requires special training, I worry that we may be defining the site as a DIYer/amateur/enthusiast site and that is will not be interesting to contractors/pros/experts. What do you think—is it important to attract experts? If so, how do we define the site to make it more appealing to them?