9

We seem to have reached a plateau - well more of a dip recently - in our statistics, which isn't good.

We've had site promotion ideas before, so we need to try something new. If you have any ideas please suggest them and we'll look into what we can implement.

One idea I had to advertise on the big DIY store websites (both US and UK) proved to be too expensive for the potential gain - so if you've got a better idea than this please shout up.

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    We need to find a way to get better search rank on google. did a google search for "diy", didn't see us anywhere in the first 10 pages of results. Searching for "home improvement", found the site over halfway down the 9th page. – Tester101 May 30 '12 at 13:15
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    If we could get blog posts flowing again, that might also help. – Tester101 May 30 '12 at 13:18
  • Is it possible that sharing content on sites like lifehacker could actually hurt our stats? Do we have any data to show if people are clicking through to our site from lifehacker? – Tester101 May 30 '12 at 13:29
7

I'm not a regular answerer here, but I'm definitely a lurker. The main reason I started coming to the site was because I recently bought a home and had all sorts of issues to deal with that I had never encountered before.

Is there an easy(ish) way to reach out to first time home buyers/owners, or people who recently bought a home in general?

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    I would suggest ads on homebuying websites - but I'd guess that they're expensive too :( – ChrisF May 29 '12 at 20:57
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    @ChrisF Well there may be a newsletter or something. Also there are regional non-profits that help get first-time homeowners in touch with resources like subsidized loans and such. I can't imagine they would be expensive, especially if you told them "this is a free service" – JNK May 29 '12 at 20:58
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    What about contacting large realtor groups or associations and asking if they could include a small flier via PDF in their info to new buyers? – Ryan Jun 3 '12 at 17:47
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I think Google is the key. When I look for a solution to a problem Google is the #1 step and whatever is on top is always the best result. I never access a specific website in particular because I might lose potential solutions found on other websites. I don't feel loyal to any particular website, just to Google. That's how I discovered Stackoverflow. For DIY I discovered it thanks to Stackoverflow as well, and not Google. I think that's the main issue, the website is not ranked well and resources should be devoted to that rather than advertising.

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    That's really what this question is about. If we can get an initial breakthrough then we'll get the page rank we need. – ChrisF Jun 12 '12 at 8:31
4

We could do a blog post, that has a .pdf to business cards we could print up. Carry them around in our wallets, and when a friend or colleague starts talking about stuff they're doing at home, hand them a card, with an "I've found this site extremely helpful for my DIY problems."

  • You might find this post - meta.diy.stackexchange.com/questions/420/… - interesting – ChrisF Jun 18 '12 at 16:09
  • You know, I'm not a postering kind of guy. I'm not going to be hanging things up in stores. But when the topic comes up in conversation, I'd be happy to hand over a business card. – Chris Cudmore Jun 18 '12 at 19:51
  • How are your photo manipulation skills? – ChrisF Jun 18 '12 at 20:13
  • @ChrisF I'll refer you to the fine artwork here: diy.stackexchange.com/questions/11256/… – Chris Cudmore Jun 18 '12 at 20:35
  • Fair point. Seriously - I have mentioned the idea to the community team as there were plans to have community cards but they fizzled out. Hopefully there's some artwork still around. – ChrisF Jun 18 '12 at 20:38
4

What about adding a section - something to showcase projects? I know I'm proud of the work I've done to my house as I'm sure others have to - I often post DIY photos to facebook / twitter, etc... I could post them to DIY and link to it on facebook et all.

People wanting to see my progress (as they usually do) would come here instead of staying at the social network.

Just a complete stab in the dark in response for a business card from above; I obviously don't have access to the original artwork used on the site (logo, background, font, etc...) the url and tag line below are just Helvetica Neue Medium.

I think the background used on the site should be the background of the card also.

sample business card

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    The blog is the usual place to showcase project - but that sounds overkill for what you're suggesting. – ChrisF Jun 18 '12 at 15:48
  • I would suppose I'm suggesting a cross between houzz.com and diy... somewhere i can post some photos, what i did and maybe link to a post on diy (i got this idea from this diy question thread) and link it fb / twitter to get the cross site traffic. – lsiunsuex Jun 18 '12 at 15:50
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Write a 1/2 to 1 page article about the site, and submit to to various woodworking magazines. Or a longer article that includes a good project example. Subscribers of those magazines tend to be experienced but interested in learning more. Costs next to nothing, highly targeted userbase, and not very time consuming to do.

2

Thinking out loud so please bear with me... I wonder if there is a way to leverage youtube? I visit it frequently for DIY stuff and I think having videos would drive more traffic here as well as be excellent supplementary content for answers. I guess the question them becomes what kind of youtube content to have and how to build it.

2

Is it too late to try to bring back Broken House Chronicles, so that you can sponsor them, or advertise on there?

(or try to get them distributed on DVD in the US, so that you can insert advertising?)

For those who haven't seen it, here's a BHC promo clip

1

Facebook is free and ubiquitous. Lots of diyers like talking about their projects on facebook and personal websites. If regular users -- say anyone who uses meta and sees this answer -- also posts relevant diy.se questions as part of their project updates it could help somewhat.

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    There are already the Twitter, Facebook and Google+ sharing links and badges for sharing questions. So do we need to make these more noticeable somehow? – ChrisF Jun 12 '12 at 8:31

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